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Director Product Marketing & Training

Director Product Marketing & Training Reporting to the VP of Sales & Marketing, the Director of Product Marketing & Training will help drive financial results for Bauerfeind USA by managing the Bauerfeind branded medical product portfolio, marketing programs and product training activities targeting Health Care Professional (HCP) sales channels. This position will deploy products and programs through sales teams focusing on private practice, and government markets in the Durable Medical Equipment (DME) space. Internally, the position will collaborate with Art Director and Social Media functions to ensure company success. This role is the primary connection to the Bauerfeind Global Medical Product Management teams in Germany.


  • Manage BFUS HCP product portfolio with primary focus on Bauerfeind-branded Supports and Orthoses
  • Develop creative briefs for content/programs/campaigns for digital and traditional communication outlets to support Direct, Independent and Wholesale sales channels Develop on- and off-line communication tools to support launches of new products as well as other marketing initiatives
  • Track and monitor results from campaigns and marketing initiatives
  • Direct and coach the Bauerfeind USA training manager 0.5 FTE
  • Ensure that internal product training programs are continuously up-dated to reflect current assortment and priorities
  • Work closely with the Art Director and the Digital team to develop content based on customer profiles and needs
  • Communicate regularly with relevant global product management teams at Bauerfeind AG in Germany In cooperation with Marketing and Sales management, plan and execute Bauerfeind presence at relevant medical conferences, based on defined goals and budgets
  • Other project work as assigned
  • Assist executive management in achieving overall business goals and objectives

Requirements and Background:

  • 5-7 years’ experience of marketing coordination, training and/or product management in the medical device industry
  • Fluency with key MS applications, especially with PP, Excel, Word
  • Proven experience in successfully bringing new products to market
  • Significant experience in developing product marketing tactics (including integrated marketing campaigns)
  • Strong written and verbal communication skills
  • Strong planning, analytical and execution skills
  • Fluency in both German and English would be a big plus
  • Good understanding of financial KPI’s, product reimbursement and pricing strategies
  • Desire to measure results of deployed activities
  • Ability to thrive in a team-oriented organization where everyone pitches in to help when needed
  • Proficiency with project management tools (incl. Jira or similar platforms)
  • BSc/BA in Marketing, Communications or equivalent
  • Available to travel (10-20%)
  • Experience in copywriting is a plus
  • Position is based in Midtown, Atlanta, GA

About Bauerfeind:

Founded in Germany in 1929, Bauerfeind AG is located in Zeulenroda in Thuringia. Bauerfeind is a leading manufacturer of medical products including orthopedic braces and supports for every joint and the back, as well as compression socks and insoles. Bauerfeind products are designed to help people live fulfilling, active lives, at any age. Bauerfeind products are known to provide the highest quality and wearing comfort for pain relief and therapeutic success. Key products include GenuTrain Knee Supports, GenuTrain OA for osteoarthritis, EpiTrain Elbow Supports, MalleoTrain Ankle Supports, and SecuTec Genu Braces for ACL support post-surgery. Top athletes and trainers across the world put their trust in the outstanding quality of Bauerfeind products. The company has been an official supplier of the German Olympic teams from 2002 to 2010 with a service team on hand at the Summer and Winter Games. Since 2010, the company has won each call for tenders and has been a partner of the Olympic Organizing Committees as the exclusive supplier of braces and supports to all participating nations. Bauerfeind AG is a family-run company with 2,000 employees worldwide and subsidiaries in more than 20 countries. Bauerfeind USA was founded in 1985 in Kennesaw, GA and is currently located in Midtown Atlanta. Bauerfeind products are available via healthcare providers, medical supply retailers, sports specialty retailers and on

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